New Balance - 'Grey Days' - American Haiku - Daniel Wolfe + Elliott Power- Love Song - Music Supervision

For our latest project we collaborated with the great team at American Haiku and Love Song's Daniel Wolfe and Elliott Power for New Balance's new campaign 'Grey Days'

The brand film brings together stars from the worlds of music (British rapper Dave), skateboarding (veteran Andrew Reynolds) and American football (NFL star Chase Young), demonstrating its reach across different cultural touchpoints.

For the 60'' cut we sourced 'Determination Take 2', a track from legendary Skatalites band leader Roland Alphonso and for the epic 7 min longform cut we created original score as well as utilising post punk band The Drin's 'Tiger Cage' throughout.