Montefiore Einstein - 'Spot it Early' - Mirimar - Dir. Seb Edwards - Park Pictures - Music Supervision

For our latest project we collaborated with our friends at Mirimar and Park Pictures' director Seb Edwards for Montefiore’s latest campaign 'Spot it Early'.

Narrated by Bronx icon, hip-hop pioneer, Rahiem from Grandmaster Flash and the Furious Five, the film shows the birth of Breakdancing in South Bronx in the late 70’s on the same street as the Montefiore Hospital through to present day as it premieres as an event in the Olympics.  

For the soundtrack we selected "New Rap Language” by Spoonie Gee & The Treacherous Three,  “Dance” by ESG, “Rockin’ It” by The Fearless Four and “I Shall Wear a Crown” by Pastor T. L. Barrett to show the passage of time.