H&M - 'Edition by John Boyega' - Dir. Ibra Ake - Somesuch - Music Supervision

For our latest project we connected with the teams at H&M + Somesuch for their latest global campaign Edition by John Boyega.

Speaking in his native tongue of Yoruba, John tells us “Don’t simplify yourself for people, it’s a waste of time. Embrace the duality”We placed Aye Mama by classic Nigerian highlife artist Chief Stephen Osita Osadebe for the soundtrack.

Thanks to all the teams involved